Every month at the HERO Project, we drill incremental habit change and gather accountability groups to help you connect with others and become the best version of yourself!

August was the father/son pushup challenge.

Throughout September, we did cold showers EVERY SINGLE day.

This month, we’ll be joining comedians Joe Rogan, Bert Kreischer, Tom Segura, Ari Shaffir, and friends for a no-booze October, plus fitness challenge.

Sober OctoBert Announcement from the JRE

The rules for the #SoberOctoBert Challenge as described by its participants:

I personally will be taking one single 24-hour pass on my wedding day on the 8th, but with that exception, I’m committing to 30 days alcohol-free, plus 15 days of fitness in October.

So that’s a workout every other day basically.

I’ll be hitting the gym as much as possible, but also using at-home routines as my backup plan. You can do your cardio workout, you can do HIIT routine, you can do yoga classes, or whatever you want, but if you want to join us for the 30-day HERO Challenge and have some folks alongside to cheer you on all month, we will host the group inside my private group The HERO Project.

After our pushup challenge, my fellow father Brandyn Shoemaker had this to say: “What are you struggling with right now? What do you want to teach your kids? Whatever it is, do it. Do it everyday and soon enough it will change from a struggle to a habit.”

It’s completely free to join on Facebook. Join me and a group of fellow heroes all through October for a Sober October and 30-day fitness challenge.

If you post your workout on Instagram or FB, use the hashtags #SoberOctobert and #30DayHERO