Tag Archive for: success

How We Organized an EPIC Conference in Just 3 Weeks

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Last month Johnny Jen and I co-hosted an amazing conference here in Chiang Mai, Thailand, with a high-caliber lineup of 10 diverse business speakers and about 250 eager attendees.

(I also took a pretty epic selfie with all of them!)

I’d been on a fairly large planning committee for Thailand’s first TEDx conference back in 2010, but this was the first large-scale event I’ve hosted and planned so closely. It was the first time I’ve attempted to create an experience of this scale from scratch (i.e., without a name brand like TED behind it).

A month beforehand, I had no idea I was going to organize a conference for hundreds of people in Thailand of all places!

But the Nomad Summit soon became a force of nature, we sold out of tickets and had people begging us for more within 10 days of listing the event on Facebook!

Ian Robinson made this great recap highlighting all of the speakers as well as the attendees of the event!

It all started in early January sometime when I met with Johnny to begin planning.

We opened ticket sales on January 25th, and 10 days later we sold out, filled beyond capacity.

In fact, there fast grew a secondary market for Nomad Summit tickets — as more and more people were wanting to get in, and as a few folks were unable to travel to Chiang Mai (yes, people flew here to Thailand from far and wide!), or just couldn’t make it at the last minute!

It was an overwhelming success actually.

We relied heavily on the strong brand reputation I’d built up at Digital Nomad Academy since 2011, and as I knew from the start — Johnny’s strong network paired with mine and we had an amazing reach, and lots of great people on board to lend a helping hand.

I made it my job to seek amazing speakers and sponsors from among my circle of friends and colleagues, as well as doing outreach to corporate sponsors who had backed other similar events — and in the end we gathered a truly impressive roster of 10 accomplished speakers, and four great companies who see the potential in events like this and serve our target audience (in this case, the business travel crowd, and entrepreneurs living in Asia as expats).

With a little persistence and the courage to ask people for their help, all the pieces came together, and we were able to get the largest event space at the Ibis Styles hotel, beverage service and staff. I flew in some of the best film crew I know to help us capture and create top-notch, professional video presentations for everyone to enjoy afterward.

And it was glorious:

We had an amazing lineup of thought leaders:

Stephanie Simon – Copyhacks: How Copywriting Can Get You Sexier Dates, Swankier Accommodations, and a Souped Up Bank Account

Marcus Lucas – Superheroes: and 3 Superpowers for Your Online Business

Cody McKibben – Lessons Learned from 8 Years Bootstrapping Businesses & Living Abroad

Brendan Tully – Ecommerce Marketing & Optimization: From 5 and 6 Figures to 7 Figures and Beyond

Taylor West – Personal Brand Building: Liar. Cheat. Thief. Nomad.

Sean Lee – Creation Is Our Most Powerful Work

Joe Lannen & Dylan Basile – Tree Tribe – Social Enterprise: Giving Back is Awesome!

Alice Bush – Coacherr.com – How Success Without Personal Development is Not Sustainable Long Term

Sam Marks – Building a $100 Million Business the Nomadic Way

Johnny FD – Minimum Viable Product (MVP) Hacking

There was SO much great sharing all over Facebook and Twitter! A few attendees even created beautiful artwork and mindmaps of some of the presentations:

I’d spoken on stage at before a large audience three times in the past, but this was the first time I really felt great about it. I felt like I really had something valuable to share, and like I truly impacted people.

Afterward, I got nothing but amazing feedback from an enthusiastic portion of the crowd (Johnny and I both even heard people saying they wanted to pay us more money for the tickets!), and online we got tremendous amounts of positive feedback:

So how did we pull it off?

Here are a few key lessons I’ve drawn from our fortunate success:

1. Be open to opportunity

When I first spoke one-on-one with Johnny, after talking with him, I learned that he’d launched and successfully run the conference the year prior within a very short time, and I learned that they’d been able to pull in Buffer as the event sponsor on short notice too!

But I saw plenty of potential to do much more with it. I could tell from the videos that the first event was held in a small space, with low ceilings, and only limited space for about 140 or so people. I thought, if Buffer was willing to get on board with an unproven, unestablished new event on short notice, then surely this time around we could get more companies involved to sponsor the event, and make it bigger and better. I saw room to grow and improve, and with our powers combined, Johnny and I did just that.

2. When it comes to events at least, find the heart of the action

Depending what your industry or niche is, do your best to find a location that’s central to that demographic. Chiang Mai is kind of like the Shangri La for Digital Nomads — over the last 5 or 6 years I’ve watched as the travel bloggers moved in and hyped it, then the lifestyle designer crowd, and now it gets talked about all the time in our circles of nomadic friends. There’s a growing and healthy expat population here, and at least several hundred of them consider themselves nomadic or are working on their online businesses — in other words, it’s become nomad central. So when we put out our feelers on Facebook to test the idea (before we had booked an event space or any speakers!) all it took was a compelling event description, both Johnny and I invited a small group of our personal friends in Chiang Mai, Thailand, and I believe we posted it once in a local nomad Facebook group. And the thing went gangbusters.

Perhaps the way we slowly dripped out clues helped pique people’s curiosity, but with all the excitement and people hungrily looking for tickets, even though we invited probably less than 400 people individually, the Facebook event reached 33,000!

3. It’s important to find partners

In the past, I’ve definitely been guilty (time and again) of trying to do everything all by myself… but especially when it comes to events, that can be a recipe for overwhelm and under-delivering. Events are social occasions, and as such, the planning and execution should be a social, shared activity too. Any gathering of such large scale will require a team of staff, volunteers, and logistical partners to make it a reality. So a willingness to collaborate with a partner or two will not only drastically cut down on the amount of effort you’ll need to put in to manage all the moving parts, but if done right, it will also hopefully allow you to focus more on what you’re best at, meaning everyone involved can produce better results. It also means you have quantifiably better ideas, and you multiply your reach and abilities with your networks combined.

Thankfully Johnny made my job really straightforward and simple, and he took responsibility for a lot of the tasks I wouldn’t have been overly interested in.

4. Don’t forget the value of the meeting in-person, and shaking hands

As much as I love running a business remotely from my laptop, there is definitely a LOT to be said for the value of working with people in real life, and looking your partner in the eye! Never undervalue face-to-face contact when you’re getting to know a new collaborator and decide whether it’s best to partner up, and what your vision for the project is. I’ve been fortunate to know Johnny socially for a while, but this was a chance for us to really start to get to know each other, and I’m thankful we had the opportunity to meet up in person a few times as we planned our event. I think it had a measurable impact on how well we were able to communicate with each other, and understand each other’s desired outcomes for the event.

I’ve tried to organize events with partners remotely in the past, and while it’s not impossible, it does tend to be exponentially more difficult.

5. Use smart tools to split the workload

This is the case with any project, but for our purposes with the Nomad Summit, we used Google Docs for spreadsheets and documents in the cloud and shared folders with our whole team, we used a shared Google+ brand account and YouTube channel to showcase our videos, Dropbox (mostly for photos gathered from numerous volunteers, attendees, and our professional crew), Slideshare for uploading all our speaker’s slide presentations afterward, and Eventbrite for ticket management and for accepting sponsor payments.

If you do need to communicate remotely with your team/partners, I recommend Google Hangouts for the best overall connectivity, and ScheduleOnce for setting appointment times across timezones.

6. Be generous

The Summit was started as a not-for-profit event, and we wanted to keep that spirit the second time around. My vision was to bring in more corporate sponsors this year to cover as much of the costs as possible, so we could offer an amazing free/low-cost event that rivals some of the other conferences out there that you’d easily pay $300–$500 and up to attend.

So we started by offering 100 free tickets through the Facebook event page, which had the side effect of helping kickstart a bit of viral sharing. Then we encouraged donations (starting from about $6 USD up to $25) so we could upgrade our space to a much larger seminar room to accommodate twice the people. Thankfully because we offered a lot of value up front and maybe established some good will with free tickets, and because of the reputation Nomad Summit had already built in its first year, people were more than generous in return when we asked for assistance to scale up the event 2x. A fair number of people even commented that they wanted to pay us more money!

7. Tap your network to amplify your potential

Just like you can double the possibilities with two partners, you can also bring in other skills, resources, contacts, perspectives, and capabilities just by bringing in the right strategic collaborators — whether they’re speakers, sponsors, crew, or even volunteers, your job should be to find other people who have a vested interest in your vision, and ideally those individuals who also bring their own connections to the table. That’s why I immediately made it my job to start cold emailing people who I thought would be excited to be a part of something like this, to help fund it, or support us in any way possible.

Find win-win-wins and know how to frame things to create the perception of value for others. Some people said no, and that’s fine, just find people who would benefit from being able to add this to their resume.

A few of those early supporters for example were Brendan Tully, and Ozzi Jarvinen at Iglu. Once I was able to say we had BT from The Search Engine Shop on board as a speaker, and Iglu (a great business services company based here in Thailand) on board as a significant sponsor, then others were more eager to get involved too! So, special thanks to you guys.

8. Write a solid sponsor proposal document!

Early on I knew that having a couple significant corporate partners would multiply the possibilities for what kind of experience we could create for people. It’s essential to get as creative as you can about what value you can provide to your sponsors (thankfully with two popular blogs, Johnny and I had some good leverage). And it’s wise to pitch companies specifically for how they would benefit from reaching whatever demographic you’re planning on pulling together.

For me, I am fortunate to have lots of friends and acquaintances who run tech and travel-related companies that want to get in front of our audience, but I also did my research and made my best efforts at connecting with larger corporations that had sponsored similar events in the past as well. Have courage in seeking representatives in lofty companies — though we didn’t close the deal with everyone (on a very short timeline), surprisingly I heard back from almost everyone, and got connected to the right person in several larger organizations (connections that might prove valuable in the future!)

The Nomad Summit was generously sponsored by:

  • DRIP – Drip is the email marketing software trusted by Dan and Ian from the Tropical MBA, James Clear, Dan Norris, Brennan Dunn, and many, many more. If you’ve ever used MailChimp, Drip is more powerful than MailChimp, similar to Infusionsoft – but much cheaper and easier to use.
  • Empire Flippers – THE go-to marketplace if you’re interested in flipping/buying/selling websites, or if you’re interested to sell your own website or online business! We’ve personally met nomads who sold their businesses on Empire Flippers for $10k, $20k, and even $30,000+ dollars that they started right here in Chiang Mai! Great service!
  • Iglu – If you are looking for an easy, legal method to go legit here in Thailand — get your business visa, work permit, a great coworking space, help with accommodation, bank accounts, transportation, etc. Or even if you’re looking to relocate your startup or set up a business here in Thailand, Iglu are the guys to talk to!
  • Coworkation – Inspiring people in inspiring places doing inspiring things. A coworkation is a pop-up coworking space in exotic locations such as Bali, Croatia, Costa Rica or Thailand where your workspace is not confined to an office desk. Work from stunning villas beside infinity pools overlooking the jungle, below waterfalls, lakeside, swim-up bars…or other incredible locations!

Nothing would have been possible without these guys! Thank you to Rob Walling, Justin Cooke, Joseph Magnotti, Ozzi Jarvinen, Stuart Jones, and more!

9. Provide value/tell a good story

Of course at the heart of every good conference are great talks by compelling people. We were very fortunate to get several top-notch individuals involved who all provided tremendous value by sharing their experiences, their insights, tips and tricks. And of course, as co-hosts of the event, Johnny and I both wanted to present our own perspectives as well. So I spent a significant amount of time digging deep for the best wisdom I felt I had to offer this particular audience, and crafting a presentation that I believed would best convey my most valuable ideas. Plus, I tried to go well above and beyond in packaging something that would be engaging, a little funny, and full of useful related tools and resources. This is really the key to a successful conference: stories worth sharing.

If you want to see our presentations from Nomad Summit 2016, keep reading below.

10. Try to surprise

– with bonuses, juicy insider knowledge, humor, special deals, free offers… anything useful and unexpected. Attendees got to see some behind-the-scenes insights into a $100 million dollar business, for example, they got a few laughs from strategically-placed comic relief, they got to watch a world-premier trailer for an upcoming digital nomad documentary featuring Tim Ferriss and Matt Mullenweg (creator of WordPress), and we thankfully had amazing special offers available ONLY to attendees — for great email marketing software, website brokering, coworking/co-living, online training and more.

11. Maintain your commitments to all parties involved

Whatever you promise to your partners, speakers, hired staff, volunteers, sponsors, and your customers/attendees, deliver on it to the best of your ability. As in any sustainable business, you don’t just want to concentrate on what you can get from people now, but you ideally want to build good relationships for the future. This is an ongoing commitment, but for me that means trying to give our speakers and sponsors every grain of value possible out of their participation, and making it easy for them to share and take credit for their contributions.

12. Give incentives for people to share their constructive feedback and testimonials 

Thankfully I got tons of in-person feedback from listeners who approached me after the event. But I also wanted to encourage people to leave their testimonials (that we might be able to use for future events) and their critical feedback about how we might be able to improve as well. We managed to negotiate some free coworking passes from Punspace and AngkorHub fortunately, so I got creative and decided to use them to incentivize people to share!

13. Gather social proof you can use for next time

Since we were successful in bringing on several sponsors, we were able to hire great photographers, which was one of my top priorities for this event (if you need a stellar professional videographer, I highly recommend Cadu Cassau and his amazing team, who took most of the professional shots included above, as well as produced all of our videos this year).

Invest in a professional photo/film team and you’ll have top-notch speaker videos to share afterward and photography you can use to showcase your event. Also encourage your attendees to use your event’s own special hashtag (like #nomadsummit) and be creative in your use of social media content created by conference-goers themselves, like I have in this post.

Want to Watch the 10 Expert Speaker Presentations from the 2016 annual Summit?

We will be releasing a new talk every few days to our subscribers, for for now here are the first two:

Stephanie Simon – Copywriting Hacks:

Marcus Lucas – Superheroes:

If you want to watch my presentation, click here.

Check this sweet mindmap illustration from Kat Ingalls below for a sneak peak, and subscribe below if you want to get my video presentation when it comes out, along with access to my full slides, related resources/tools, and special offers 😉

Some photos courtesy of Stefanie Oeffner, Nick Martin, Bruno Eiroz, L Lee Horton, Cadu Cassau, and Jon Wilkinson. Thanks to Ian Robinson for your great video.

Many thanks to all our fabulous speakers, our emcee Petter Miller, to our volunteers Veronica D’ Robzario, Brad Wages, Alicia Orre, and Angharad Owen, and to the many of you who attended the event!

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The Reason You Still Work a Corporate Gig While Others Live Your Dream

the King must Rise

This is a guest post from Charlie Houpert of Charisma on Command. He helps people to create their dream lives by practicing courage and improving their charisma.

Ever wonder what allows some people to live the dream?

I’m talking about breaking out of the 9-5 office life, traveling the world, and pursuing projects you genuinely care about. Have you heard of people doing that and though “Damn, I wish I could do that?”

Then buckle up.

I’m about to share with you a powerful mindset that will enable you to finally set up your life so that you can escape the corporate grind. If you’re 100% fulfilled by your job – perfect. This post isn’t for you. But if part of you longs for that world traveling, self-employed dream, I want you to know you can have it literally within the next few weeks.

But before I talk about the mindset, first watch this scene from Batman: The Dark Knight Rises…

Why? Because it’s a metaphor. You are Bruce Wayne. The prison is your job. And the rope is everything you think you need.

You’ll see how soon.

My Story

I live in Rio de Janeiro, Brazil. I have an apartment 2 ½ blocks from the beach that I share with 5 of my best friends For half of what we spent in NYC, we eat out every night, spend part of every day on the beach, and are healthier and happier then ever.

And we all work for ourselves.

People assume I must have had some charmed background to live like this. Mom and Dad must be supporting me or I must have sold my company for a crazy exit.

Not at all.

I moved to Brazil five months ago with $20,000 in the bank, $100,000 in debt, and no job prospects. That’s a net worth of -$80,000 for the numerically challenged.

Chances are you are not in financial circumstances worse that that. So if I can set up the dream with such dismal financials, you can too.

You just have to shift your mindset. Make the shift and you can be on your own beach – wherever that may be – by the end of the month.

What’s the mindset?

Make the Climb Without the Rope

What is the rope?

The rope is everything that feels like your lifeline. The things that guarantee you’ll wind up right back where you started if you should take a risk and fail. The rope represents certainty and security.

The rope is your paycheck.

The esteem of your colleagues.

The flawless resume.

The comfort of continually saving, month after month

As long as you insist on having those things, you’re tied to the status quo. You’ll stay in the corporate world because it is the ONLY way to maintain them. There is no monthly salary for traveling the world and pursuing what you love (at least not immediately). Plus, if you leave your current job, you’ll miss the upcoming promotion and the glowing HBS recommendation from your boss.

If you want to get out of the corporate world, you need to be willing to leave the corporate world behind. Sounds obvious, but people forget that also means leaving the security of the corporate world behind. That means leaving behind an ever-increasing bank account, the adulation of your colleagues, a sure-fire 3-year plan… all that gets temporarily tossed out the window. And the more you insist on not leaving behind those things, the more stuck to your current situation you become.

Which reveals the paycheck/the resume/the rope for what they really are… they’re not safety nets. They’re chains. They might keep you safe from catastrophe, but they also ensure that you’ll never break free to live the life of your dreams.

If You’re Still in the Corporate World, Maybe You Can Relate

Maybe you’ve heard yourself say:

I don’t have enough money

I need someone to go with me

I’m not as brave as other people

Life isn’t about goofing off

What would everyone say?

Every one of these excuses says: “I NEED MORE CERTAINTY THAT THIS WILL WORK!” The irony is that it is only by giving up certainty and security that you can achieve something greater.

So what should I do?

Try this. It’s an exercise from The Four Hour Work Week called fear setting.

What if you stopped caring about all the things that give you security today?

What if you cut the rope?

Seriously…

Ask yourself: what would happen if you HAD to leave work in 90 days to chase your dream for at least six months?

List it out.

  • Your bank account would take a hit, that’s for sure.
  • There’d be a gaping hole in your resume.
  • Some people would think you were crazy (and some people would think you were a hero).
  • You’d piss off your boss and your family.
  • You’d have to find some other way to pay for yourself.

Not ideal. But not terrible. You could get another job. Earn money doing side gigs.

And if things went belly up you could come back on your hands and knees and beg your way into a similar position, given the skills you’ve developed.

All in all, pretty recoverable.

And what’s the upside?

Worst-case scenario, you’d be living the dream for six months. Then back to the doldrums to save up enough money to take another crack at doing something you love.

Best-case scenario, you find a way to make the dream sustainable by working for yourself. That decision to leave could be the best decision of your life.

But you won’t make that decision as long as you refuse to take a risk. You won’t make it out of prison if you insist on wearing the rope. That’s not how the climb works.

So Are You Still Committed to Getting Out?

Seriously?

Then do what I did. This is what got me out after 2 years of talking about it and not doing anything. And it worked the first try.

Set a FIRM date within the next four months to leave your job. A specific date – i.e. April 5th. Take into consideration bonuses, and projects and all that good stuff, but absolutely do not postpone it until next year. It needs to be real.

Then schedule time to talk to your boss and let him/her know. That will force you to stay committed to your pursuing your dreams. If you keep it as an internal commitment, you may waver. Tell your boss you’re leaving and you’ve got no other option.

You can even pitch it to your boss as a necessary six-month sabbatical. If you like, you can leave the door open to return. Though remember, you’re not asking permission to leave. You’re telling your boss you’re leaving and offering him the chance to get you back at the end of six months (if you decide that’s what you want).

The point is: stop waiting for a perfect fall back plan. Put a date on the calendar and force yourself to do what you know you should, come what may. Like Tim Ferriss says:

“For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The stars will never align and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. “Someday” is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it “eventually,” just do it and correct course along the way.”

To get out, you have to make the climb without the rope.

Watch it again.

Now, rise.

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Be the Hero of Your Own Movie

I’ve been enjoying Joe Rogan’s musings for quite a while now. It might sound strange, if you remember Rogan from News Radio or Fear Factor, but the stand up comedian turned actor turned UFC commentator has made a lot of personal transformation since those days, and has quite a lot of interesting perspective to share on life.

His Joe Rogan Experience podcast is jam-packed with fascinating interviews and inspiration. Here are a couple great episodes with Tim Ferriss, Anthony Bourdain, Graham Hancock, and Neil DeGrasse Tyson… if you listen for long, you’ll find the JRE is full of gems. One of my favorite sayings Joe has coined is about being the hero of your own movie, or your own epic story. That resonates perfectly with what we’re all about here at Thrilling Heroics.

If your life was a movie and it started now, what would the hero of your life’s movie do right now?

Watch this great short video featuring Joe Rogan on the Onnit site if it doesn’t appear above for you.

“We define ourselves far too often by our past failures. That’s not you. You are this person right now. You’re the person who has learned from those failures. Build confidence and momentum with each good decision you make from here on out and choose to be inspired.”

—Joe Rogan

Ready to Be the HERO of Your Own Story?

(Onnit is a sponsor of the JRE podcast that specializes in fitness equipment, balanced nootropics, foods and supplements for human optimization, both in sports and in mental performance, and Rogan is a part-owner in the company.)

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The IMPOSSIBLE List

Anyone motivated to be successful—to really make an impact with your life—has a list of important things they want to do. Things to have, things to be. Places they want to go, people they’d love to meet.

You may not have a list of life goals all written down on paper. You probably keep an immediate to-do list, you might have some of your long-term life goals written down on scraps of paper or word doc lists on your computer here and there, but you know at the very least you have those things somewhere in the back of your mind.

I’ve challenged myself with yearly goals in the last couple years, and I’ve mapped out plans for my businesses and different projects. I don’t frequently achieve everything on my lists, but as my friend Ramit Sethi once told me, if you’re not failing at a couple things each month, you’re not trying hard enough.

And I’ve found that sharing those goals publicly gives me additional motivation and accountability to follow through, and sometimes friends and readers can offer words of advice, help, or partnership on some goals.

I’ve had some pieces of the puzzle in the works for a long time, but I hadn’t put together a comprehensive “bucket list” of things I want to do before I die until recently. It wasn’t until Sean Ogle recently wrote about bucket lists, and how to identify the most important life goals that will enable you to achieve the other items on your list—the travel goals, the possessions, the fun stuff—that I finally got motivated to really solidify my whole life list and put it out here to share with the world.

Several friends and bloggers have compiled great bucket lists that have helped inspire some of the things I decided to put on my list. There’s a mix of places I’d love to jet set, landmarks I’d like to see, adventures I’d like to have, experiences I hope to share with specific friends and family, and of course I immediately took Sean’s advice and prioritized the importance of the enabling goals that will make everything else possible.

So without further ado, here’s my bucket list—or, 84 adventures you can follow me on here at Thrilling Heroics:

Enabling Goals

  1. Develop an online business that earns over $3000/month in passive income.
  2. Build a blog with 10,000+ subscribers.
  3. Write an ebook or launch a digital product that earns $6,000+.
  4. Publish a best-selling book.
  5. Achieve 100% freedom from all debt.
  6. Get an article published in the print edition of Esquire, GQ, Wired, Details, or Maxim magazine.
  7. Leverage my blog audience to make a major positive impact in at least 10 peoples lives (we’ve already helped my friend Ryan, and Tim & Rodrigo (two scholarship awardees at Digital Nomad Academy).
  8. Speak at South by Southwest Interactive and stick around for the music festival in Austin, Texas.
  9. Set up a Hong Kong corporation.
  10. Make at least $200K in a given year.
  11. Get a second passport, and maybe a third too.
  12. Complete my Personal MBA.
  13. Attend an official TED Conference. (Already had the honor of helping plan the locally-organized TEDxBKK!)
  14. Sell my photography and other creative artwork.
  15. Organize a lifestyle business summit (March 2014 in Costa Rica! – a 5 so far SE Asia)

Adventures to Have & Things to Do

  1. Learn to rock climb in Railay Beach, Krabi.
  2. Climb up to the mountaintop Wat Tum Sua Temple in Krabi, Thailand.
  3. Learn to sail.
  4. Climb a volcano.
  5. Eat slow-roasted crispy suckling pig in Bali (delicious babi guling).
  6. Spend a week with friends at Burning Man in the Nevada desert.
  7. Go skydiving. Go skydiving again.
  8. Learn to play guitar.
  9. Reactivate my French and achieve fluency.
  10. Learn to speak conversational Spanish. (half-way there in Colombia 2014)
  11. Get in the best shape of my life with my trainer Tom Frearson.
  12. Replace my morning coffee with Yerba Maté for at least a week.
  13. Get a tattoo with a design from my best friend.
  14. Take my dad to eat real Kobe beef at Wolfgang Puck’s restaurant CUT in Los Angeles.
  15. Spend a whole lot more time with my grandfather and learn about his life before he leaves us.
  16. Raise another dog.
  17. Take my best friend Patrick to a Daft Punk concert.
  18. Share a beer with Carlos Miceli in South America. (Sept 2013 in Santiago, Chile)
  19. Settle abroad for at least 3 months elsewhere in Asia, in Central and South America, and Europe.
  20. Live at least 3 months in San Francisco, San Diego, and Austin, Texas.
  21. Work for a month at a winery—like, in the fields, growing grapes—in California or France wine country.
  22. Drive the Pacific Coast Highway in a convertible Lamborghini.
  23. Camp under the stars on the beach and see the sun rise. (2009 in Prachuap, Thailand)
  24. Participate in the world’s biggest water fight during Thailand’s New Year’s festivities (Songkran).
  25. Do a beach photoshoot with a swimsuit model.
  26. Go to a shooting range and fire off a Kalashnikov rifle and a Desert Eagle .50 Action Express. More importantly, learn to disassemble & reassemble them.
  27. Drive a Tesla Roadster.
  28. Take a gondola along the Venice canals in Italy.
  29. Ride camel back across the Sahara desert.
  30. Take a Serengeti safari in Tanzania and Kenya.
  31. Trek through the jungle on the back of an elephant.
  32. See the view from the top of the Eiffel Tower in Paris (twice).
  33. See the view from the top of Corcovado Mountain in Rio de Janeiro, Brazil.
  34. Party on Ibiza for New Year’s Eve in Spain’s Ballearic Islands.
  35. Go to the Glastonbury Festival in England and see Stonehenge.
  36. Participate in the Brazilian Carnaval celebration.
  37. See what Mardi Gras and Voodoo Fest are all about in New Orleans, Louisiana.
  38. Train Brazilian Jiu-Jitsu with my son.
  39. Learn to surf (took lessons in Bali 2010). Learn to surf properly!
  40. Learn to DJ or mix electronic music.
  41. Own a Ducati motorcycle.
  42. Buy and restore a 1965 or 1966 Shelby Mustang GT350.
  43. Stay in an over-the-water bungalow in beautiful Bora Bora in the French Polynesian islands.
  44. Spontaneously walk into the airport and randomly buy a same-day ticket to wherever looks appealing.
  45. Drive the Amalfi coast near Sorrento, Italy.
  46. Rent a villa on Lake Como or Lake Lugano with friends.
  47. Own a small bar or restaurant with live music.
  48. Leave any wealth or assets I have when I go out to people who really deserve and need them.

Places to Travel & Landmarks to See

  1. The ancient temples at Angkor Wat, Cambodia
  2. The Acropolis and Parthenon in Athens, Greece
  3. The Sistine Chapel and Vatican City in Rome, Italy
  4. The pyramids at Giza, Egypt
  5. Machu Picchu in Peru
  6. The home of the Oracle at Delphi, Greece
  7. The Taj Mahal
  8. The ancient city of Petra, carved into canyon walls in southern Jordan
  9. The Karnak temple and the Valley of the Kings near Luxor, Egypt
  10. The Mayan ruins at Chichen Itza near Cancun, Mexico
  11. Iguazu Falls on the Argentina/Brazil border
  12. The Uffizi Gallery in Florence, Italy
  13. The Petronas Twin Towers in Kuala Lumpur, Malaysia
  14. The Banaue Rice Terraces in the Philippines
  15. The Borobudur stuppa in Java, Indonesia
  16. Gorgeous Zion National Park, Utah
  17. Niagara Falls lit up at night
  18. Potala Palace in Lhasa, Tibet
  19. Jerusalem’s Old City
  20. The Hagia Sofia mosque in Istanbul, Turkey
  21. The abbey of Mont-St-Michel in France

You’ll notice I’ve included a few things I’ve already accomplished (plus I come back to update this list every few months, so things are continually getting crossed off).

I’ve also taken Sean’s advice to have a few things that will be easier to achieve, and a few goals I can obtain in the very near future.

I think when you make your own list it’s important to recognize the big things you’ve already done that you’d always dreamed of, and include a few “gimme” goals so you can start off strong and stay motivated.

Of course I expect that my feelings about some items on the list may change throughout the course of my life. I may not achieve everything, some of my goals will change, or I may add new items to the list. But, it’s a starting point and it’s something I can always refer back to to remind me what I want to accomplish.

Of course if there’s anything you can help me achieve, or something you want to join in on, leave a shout out and we’ll talk! 

What’s on Your List?

Take a look at my in-depth breakdown of how to establish meaningful personal and professional goals for yourself in all the important realms of your life. It’s written to help you establish yearly goals, but the principles can be applied to building your own life goals list too.

If you have a bucket list already, share it. If not, take a look at the above articles and get on it! Your time here is short, so remember to value every day you have and make the most of it.

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Ramit Sethi Illuminates the Path to Financial Success

personal finance wealth

Ramit Sethi was one of the earliest bloggers to inspire me when I first started writing my original site ‘Thrilling Heroics’ and building my professional network.

A Stanford alumni who studied technology and psychology, Ramit was one of the original co-founders of Silicon Valley startup PBworks, and runs the hugely successful I Will Teach You To Be Rich blog to help college students and young professionals take control of their personal finances and succeed with entrepreneurship.

I first met him in person in our hometown Sacramento, California, one chilly winter day in 2006 when he was home to visit his family, and I had the opportunity to interview him about his education, entrepreneurship experience, and his perspectives on new media.

One of the first bold moves Ramit made in his career was to call up Seth Godin and negotiate a job opportunity with him. He later consulted with Omidyar Network, the philanthropic social innovation firm started by Ebay founder Pierre Omidyar.

I Will Teach You to Be RichIn March 2006, Ramit published his definitive personal finance book, which immediately hit #1 on Amazon and made him a New York Times bestselling author. His educational background in social psychology translated well into a thorough guidebook that helps readers make real behavioral change:

At last, for a generation that’s materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi’s 6-week personal finance program for 20-to-35-year-olds. A completely practical approach delivered with a nonjudgmental style that makes readers want to do what Sethi says, it is based around the four pillars of personal finance—banking, saving, budgeting, and investing—and the wealth-building ideas of personal entrepreneurship.

This week Ramit is adapting his bestseller into a six-week online bootcamp

After meeting recently with him in San Francisco, I’ve been wanting to bring him on for a video interview to share what has changed in the last three years. Here’s our fascinating discussion:

Check out the full video interview here for the following:

  • How Ramit turned his writing and personal expertise into a 6-week personal finance training program
  • The massive importance of TAKING ACTION
  • The value of FREE content versus INVESTING in your success
  • How to use a blog as a laboratory for launching your own business and life experiments
  • What defines a RICH life? (what Ramit values most)
  • How to leverage failures to reach SUCCESS
  • How Ramit made the leap from blogger to NYT best-selling author
  • Personal finance & entrepreneurship tips for travelers & expats

lifestyle design Ramit Sethi interview

To learn more about Ramit Sethi, social psychology, technology in business, scrappy startups, and x-man abilities, make sure you also read my 2006 interview with him.

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Sacramento Business Students Meet with Warren Buffett

I met the wealthiest man in the world when I was 22 years old.

Warren Buffett, born in 1930 Nebraska, the “Oracle of Omaha,” is renowned as one of the world’s most talented investors and money managers, the chairman and CEO of Berkshire Hathaway, and has consistently been ranked among the world’s wealthiest people for at least the last 20 years (frequently in the top 2 or 3 for the last several years running).

Warren Buffett and Cody McKibben

In 2008, Forbes ranked Buffett as the richest person in the world with a net worth somewhere around $62 billion.

Buffett started out with the money he earned as a newspaper boy to buy his first income-producing assets, and despite his now immense fortune, he still lives in a home he purchased for $31,000 in the 1950s and embraces a frugal lifestyle.

In 2006, I learned that apparently Sacramento State University’s President, Alex Gonzalez, didn’t know Buffett’s reputation, and his office was ignoring calls from Buffett’s staff. I had long been an admirer of Buffett’s approach to value investing, as well as the wisdom of his vice chairman Charlie Munger (who’s writings on mental models are definitely worth a read).

I passed some information on to my boss and the Dean of the College of Business Administration where I worked.

A few weeks later, I’d worked with my supervisor Thomas Matlock to organize a meet and greet event for our Executive MBA students, and I had the opportunity to meet Warren myself briefly, shortly after his announcement in 2006 that he’d be giving away 85 percent of his fortune via the Bill & Melinda Gates Foundation.

The College of Business was invited to a special reception with Warren Buffett in Rocklin, California.

EMBA students with Warren Buffett

Reprinted from our Business Futures Magazine, Volume 26, Fall 2006:

College of Business Administration Meets Fortune 100’s “Oracle of Omaha”

A 16-member group of faculty, staff, students and community business leaders from the College of Business Administration attended an “Exclusive Meet and Greet” on July 20, 2006 with Warren Buffett.

The reception and the ribbon-cutting ceremony that followed marked the official grand opening of the first California showroom for home furnishers RC Willey. Buffet, second in wealth only to Bill Gates of Microsoft fame, is the CEO and Chair of the Board of Berkshire Hathaway, which purchased RC Willey in 1995. The legendary investor and philanthropist was in the area to support the opening at the store’s new Rocklin location and took the opportunity to meet some of the community.

“Sacramento business was privileged to have Warren Buffet visit the region,” CBA Dean Sanjay Varshney said. “A business leader of his caliber wanting to meet with educators—and students—is a reflection of his character and humility. He enthusiastically chatted with our students and faculty, taking time to pose for pictures with each individual. This was truly an exciting opportunity to meet with the most successful investor on Wall Street—the Oracle of Omaha himself!”

oracle of OmahaDean Varshney and his assistant Thomas Matlock were accompanied to the event by Christopher Cady, President, Pulte Homes Corporation; Mitzi Caycendeo, Chipset Planning Analyst, Intel Corporation (EMBA student); Matt Cologna, VP Industrial Services Group, Grubb and Ellis; Karna Gocke, Associate Physician, UC Davis Medical Center (EMBA student); Kimberly Harrington, Sac State HR Training & Development; Chris Higdon, President and CEO, California Moving Systems; Earl King, VP/Branch Manager, Fidelity Investments (EMBA student); Cody McKibben, Administrative Support Assistant, CBA; Monoo Prasad, Senior Project Manager, Ebay; Tim Ray, Executive Director, External Affairs for Northern California, AT&T; Randy Sater, Senior VP, Teichert Land Company; David Snyder, Director of Economic Development for Placer County; Denver Travis, Professor, CBA; and Chiang Wang, Interim Associate Dean for Graduate and External Programs, CBA.

…

I can’t recall the words we exchanged verbatim, but I will always remember the impression Warren made on me. That moment he gave my hand a firm shake, and looked me in the eyes with a smile.

Though I was starstruck at the time, he was a surprisingly approachable and down-to-earth man. I asked him what advice he had for a young clueless college student who was interested in business but had no idea where to start.

In those short few minutes I had to interact with him, his attitude left a lifelong impression on me. He doesn’t have an entourage; no bodyguards; no driver. He doesn’t spend much money on toys. His idea of happiness is being able to watch his basketball games on a big screen TV in his sweatpants…

And it taught me that, this legendary business tycoon, who is idolized by many, is not some lofty superhuman god. He is still just a man, and a humble one at that. Warren Buffett looked me in the eyes with a sincerity that revealed, while he is very accomplished and in-demand, he still has respect and time for someone just starting out in life.

His tips for me essentially boiled down to:

1. Never stop learning.

Buffett was rejected by Harvard University in 1950. Maybe he just recognized the potential in a young nobody who, at the time, was desperate to break into Stanford University without the typical pedigree many ivy league students have.

Whether through formal schooling or self-guided learning, he started by admonishing me never to stop learning and reading. Like many hugely successful people, Warren is a voracious reader, who has estimated at times he spends up to 80% of his workday reading, 5 or more hours per day.

He was once speaking at the Columbia University School of Business when students asked what was the biggest key to success that he could share with the class? He held up a stack of reports and trade publications he’d brought with him and said: “Read 500 pages like this every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”

2. Find something you absolutely love doing.

I remember very clearly he stressed the importance of finding my own thing that I enjoyed, and just focus on that. As he often does, he discourages copycats and reinforces how not everybody is cut out best to follow his exact path to success. Not everybody is great at finance or investment, and therefore they’re not going to necessarily have the same energy and consistency behind their actions as Buffett would. But everybody can find something they love to do.

In a 2006 CNBC interview, “The Billionaire Next Door”, he was asked “What is the Warren Buffett secret to success?”

His response: “If people get to my age and they have the people love them that they want to have love them, they’re successful. It doesn’t make any difference if they’ve got a thousand dollars in the bank or a billion dollars in the bank… Success is really doing what you love and doing it well. It’s as simple as that. I’ve never met anyone doing that who doesn’t feel like a success. And I’ve met plenty of people who have not achieved that and whose lives are miserable.”

“Really getting to do what you love to do everyday—that’s really the ultimate luxury. And particularly when you get to do it with terrific people around you.”

3. Start now

As far as wealth, while he’d made it clear not everybody is going to be the next Warren Buffett doing the same things he had done, he simply said, “start right now, just do whatever you can.”

Like reading, the main principle of wealth building that Buffett emphasizes is the power of compound interest — or how the simple fact is that when you start saving outweighs how much you save. The more years you stay invested in something, and leave your capital untouched, it can add up to a large sum, even if you never invest another dime.

I’ve carried these lessons with me until today.

Though I don’t keep up with Warren’s 5 hours a day, I spend a very hefty chunk of my personal time reading, watching documentaries, going through training courses, and researching topics for the blog.

I’ve certainly learned a tremendous amount more in my post-university, self-directed education, in areas that impact my business, my wellbeing and my bank account far more than most subjects in school, and I’ve enjoyed it more.

Though it’s taken me many years to hone in specifically on the things that I truly love doing with my time, I have made the sacrifices to build my life and my business around my own interests. I’ve learned to rely on my own skills and resourcefulness to make a living since I quit my job in 2007, and with years of practice, failure, learning, and trying again, I’ve finally built a business where I’m fortunate to do work that is deeply fulfilling, and makes me excited to get out of bed in the morning.

I’m not a rich man by any stretch of the imagination, but I believe I have met Warren’s definition of success: I enjoy my role in the world, what I get to do, and I am surrounded by my favorite people. I have invested in the right things to create a life of my own design, to create incredible personal freedom and flexibility in my career, and I continue to make sacrifices to invest in my own business above everything else — constantly reinvesting in my own platform that allows me to produce new income streams.

If I hadn’t shook hands with such a jolly, generous billionaire at such a young age, who knows, my life could have gone very differently.

Dean Varshney Warren Buffett Thomas Matlock

Mr. Buffett with my Dean Dr. Sanjay Varshney and mentor Thomas Matlock

I credit Warren Buffett for showing me it’s possible to march to your own beat, as opposed to following the typical template life path, and still manage to pull off incredible accomplishments.

Now I live in a beautiful tropical paradise with my wife and son, I’ve traveled over 35 countries, experienced more fabulous memories than I will ever be able to remember, teamed up with a stunningly beautiful young woman, and become a father to an amazing son. I am surrounded by fascinating people and supportive friends, and every day I get to spend my time with people I love.

It took me many years of near impossible struggle, but I’d say I’ve managed to manifest a very wealthy life. Thanks Warren.

Lesson learned: If the wealthiest investor and philanthropist in the world grew an astounding business from just a few dollars from his paper route, just maybe you can too.

Also recommended: How to Think Like Warren Buffett

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