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How We Organized an EPIC Conference in Just 3 Weeks

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Last month Johnny Jen and I co-hosted an amazing conference here in Chiang Mai, Thailand, with a high-caliber lineup of 10 diverse business speakers and about 250 eager attendees.

(I also took a pretty epic selfie with all of them!)

I’d been on a fairly large planning committee for Thailand’s first TEDx conference back in 2010, but this was the first large-scale event I’ve hosted and planned so closely. It was the first time I’ve attempted to create an experience of this scale from scratch (i.e., without a name brand like TED behind it).

A month beforehand, I had no idea I was going to organize a conference for hundreds of people in Thailand of all places!

But the Nomad Summit soon became a force of nature, we sold out of tickets and had people begging us for more within 10 days of listing the event on Facebook!

Ian Robinson made this great recap highlighting all of the speakers as well as the attendees of the event!

It all started in early January sometime when I met with Johnny to begin planning.

We opened ticket sales on January 25th, and 10 days later we sold out, filled beyond capacity.

In fact, there fast grew a secondary market for Nomad Summit tickets — as more and more people were wanting to get in, and as a few folks were unable to travel to Chiang Mai (yes, people flew here to Thailand from far and wide!), or just couldn’t make it at the last minute!

It was an overwhelming success actually.

We relied heavily on the strong brand reputation I’d built up at Digital Nomad Academy since 2011, and as I knew from the start — Johnny’s strong network paired with mine and we had an amazing reach, and lots of great people on board to lend a helping hand.

I made it my job to seek amazing speakers and sponsors from among my circle of friends and colleagues, as well as doing outreach to corporate sponsors who had backed other similar events — and in the end we gathered a truly impressive roster of 10 accomplished speakers, and four great companies who see the potential in events like this and serve our target audience (in this case, the business travel crowd, and entrepreneurs living in Asia as expats).

With a little persistence and the courage to ask people for their help, all the pieces came together, and we were able to get the largest event space at the Ibis Styles hotel, beverage service and staff. I flew in some of the best film crew I know to help us capture and create top-notch, professional video presentations for everyone to enjoy afterward.

And it was glorious:

We had an amazing lineup of thought leaders:

Stephanie Simon – Copyhacks: How Copywriting Can Get You Sexier Dates, Swankier Accommodations, and a Souped Up Bank Account

Marcus Lucas – Superheroes: and 3 Superpowers for Your Online Business

Cody McKibben – Lessons Learned from 8 Years Bootstrapping Businesses & Living Abroad

Brendan Tully – Ecommerce Marketing & Optimization: From 5 and 6 Figures to 7 Figures and Beyond

Taylor West – Personal Brand Building: Liar. Cheat. Thief. Nomad.

Sean Lee – Creation Is Our Most Powerful Work

Joe Lannen & Dylan Basile – Tree Tribe – Social Enterprise: Giving Back is Awesome!

Alice Bush – Coacherr.com – How Success Without Personal Development is Not Sustainable Long Term

Sam Marks – Building a $100 Million Business the Nomadic Way

Johnny FD – Minimum Viable Product (MVP) Hacking

There was SO much great sharing all over Facebook and Twitter! A few attendees even created beautiful artwork and mindmaps of some of the presentations:

I’d spoken on stage at before a large audience three times in the past, but this was the first time I really felt great about it. I felt like I really had something valuable to share, and like I truly impacted people.

Afterward, I got nothing but amazing feedback from an enthusiastic portion of the crowd (Johnny and I both even heard people saying they wanted to pay us more money for the tickets!), and online we got tremendous amounts of positive feedback:

So how did we pull it off?

Here are a few key lessons I’ve drawn from our fortunate success:

1. Be open to opportunity

When I first spoke one-on-one with Johnny, after talking with him, I learned that he’d launched and successfully run the conference the year prior within a very short time, and I learned that they’d been able to pull in Buffer as the event sponsor on short notice too!

But I saw plenty of potential to do much more with it. I could tell from the videos that the first event was held in a small space, with low ceilings, and only limited space for about 140 or so people. I thought, if Buffer was willing to get on board with an unproven, unestablished new event on short notice, then surely this time around we could get more companies involved to sponsor the event, and make it bigger and better. I saw room to grow and improve, and with our powers combined, Johnny and I did just that.

2. When it comes to events at least, find the heart of the action

Depending what your industry or niche is, do your best to find a location that’s central to that demographic. Chiang Mai is kind of like the Shangri La for Digital Nomads — over the last 5 or 6 years I’ve watched as the travel bloggers moved in and hyped it, then the lifestyle designer crowd, and now it gets talked about all the time in our circles of nomadic friends. There’s a growing and healthy expat population here, and at least several hundred of them consider themselves nomadic or are working on their online businesses — in other words, it’s become nomad central. So when we put out our feelers on Facebook to test the idea (before we had booked an event space or any speakers!) all it took was a compelling event description, both Johnny and I invited a small group of our personal friends in Chiang Mai, Thailand, and I believe we posted it once in a local nomad Facebook group. And the thing went gangbusters.

Perhaps the way we slowly dripped out clues helped pique people’s curiosity, but with all the excitement and people hungrily looking for tickets, even though we invited probably less than 400 people individually, the Facebook event reached 33,000!

3. It’s important to find partners

In the past, I’ve definitely been guilty (time and again) of trying to do everything all by myself… but especially when it comes to events, that can be a recipe for overwhelm and under-delivering. Events are social occasions, and as such, the planning and execution should be a social, shared activity too. Any gathering of such large scale will require a team of staff, volunteers, and logistical partners to make it a reality. So a willingness to collaborate with a partner or two will not only drastically cut down on the amount of effort you’ll need to put in to manage all the moving parts, but if done right, it will also hopefully allow you to focus more on what you’re best at, meaning everyone involved can produce better results. It also means you have quantifiably better ideas, and you multiply your reach and abilities with your networks combined.

Thankfully Johnny made my job really straightforward and simple, and he took responsibility for a lot of the tasks I wouldn’t have been overly interested in.

4. Don’t forget the value of the meeting in-person, and shaking hands

As much as I love running a business remotely from my laptop, there is definitely a LOT to be said for the value of working with people in real life, and looking your partner in the eye! Never undervalue face-to-face contact when you’re getting to know a new collaborator and decide whether it’s best to partner up, and what your vision for the project is. I’ve been fortunate to know Johnny socially for a while, but this was a chance for us to really start to get to know each other, and I’m thankful we had the opportunity to meet up in person a few times as we planned our event. I think it had a measurable impact on how well we were able to communicate with each other, and understand each other’s desired outcomes for the event.

I’ve tried to organize events with partners remotely in the past, and while it’s not impossible, it does tend to be exponentially more difficult.

5. Use smart tools to split the workload

This is the case with any project, but for our purposes with the Nomad Summit, we used Google Docs for spreadsheets and documents in the cloud and shared folders with our whole team, we used a shared Google+ brand account and YouTube channel to showcase our videos, Dropbox (mostly for photos gathered from numerous volunteers, attendees, and our professional crew), Slideshare for uploading all our speaker’s slide presentations afterward, and Eventbrite for ticket management and for accepting sponsor payments.

If you do need to communicate remotely with your team/partners, I recommend Google Hangouts for the best overall connectivity, and ScheduleOnce for setting appointment times across timezones.

6. Be generous

The Summit was started as a not-for-profit event, and we wanted to keep that spirit the second time around. My vision was to bring in more corporate sponsors this year to cover as much of the costs as possible, so we could offer an amazing free/low-cost event that rivals some of the other conferences out there that you’d easily pay $300–$500 and up to attend.

So we started by offering 100 free tickets through the Facebook event page, which had the side effect of helping kickstart a bit of viral sharing. Then we encouraged donations (starting from about $6 USD up to $25) so we could upgrade our space to a much larger seminar room to accommodate twice the people. Thankfully because we offered a lot of value up front and maybe established some good will with free tickets, and because of the reputation Nomad Summit had already built in its first year, people were more than generous in return when we asked for assistance to scale up the event 2x. A fair number of people even commented that they wanted to pay us more money!

7. Tap your network to amplify your potential

Just like you can double the possibilities with two partners, you can also bring in other skills, resources, contacts, perspectives, and capabilities just by bringing in the right strategic collaborators — whether they’re speakers, sponsors, crew, or even volunteers, your job should be to find other people who have a vested interest in your vision, and ideally those individuals who also bring their own connections to the table. That’s why I immediately made it my job to start cold emailing people who I thought would be excited to be a part of something like this, to help fund it, or support us in any way possible.

Find win-win-wins and know how to frame things to create the perception of value for others. Some people said no, and that’s fine, just find people who would benefit from being able to add this to their resume.

A few of those early supporters for example were Brendan Tully, and Ozzi Jarvinen at Iglu. Once I was able to say we had BT from The Search Engine Shop on board as a speaker, and Iglu (a great business services company based here in Thailand) on board as a significant sponsor, then others were more eager to get involved too! So, special thanks to you guys.

8. Write a solid sponsor proposal document!

Early on I knew that having a couple significant corporate partners would multiply the possibilities for what kind of experience we could create for people. It’s essential to get as creative as you can about what value you can provide to your sponsors (thankfully with two popular blogs, Johnny and I had some good leverage). And it’s wise to pitch companies specifically for how they would benefit from reaching whatever demographic you’re planning on pulling together.

For me, I am fortunate to have lots of friends and acquaintances who run tech and travel-related companies that want to get in front of our audience, but I also did my research and made my best efforts at connecting with larger corporations that had sponsored similar events in the past as well. Have courage in seeking representatives in lofty companies — though we didn’t close the deal with everyone (on a very short timeline), surprisingly I heard back from almost everyone, and got connected to the right person in several larger organizations (connections that might prove valuable in the future!)

The Nomad Summit was generously sponsored by:

  • DRIP – Drip is the email marketing software trusted by Dan and Ian from the Tropical MBA, James Clear, Dan Norris, Brennan Dunn, and many, many more. If you’ve ever used MailChimp, Drip is more powerful than MailChimp, similar to Infusionsoft – but much cheaper and easier to use.
  • Empire Flippers – THE go-to marketplace if you’re interested in flipping/buying/selling websites, or if you’re interested to sell your own website or online business! We’ve personally met nomads who sold their businesses on Empire Flippers for $10k, $20k, and even $30,000+ dollars that they started right here in Chiang Mai! Great service!
  • Iglu – If you are looking for an easy, legal method to go legit here in Thailand — get your business visa, work permit, a great coworking space, help with accommodation, bank accounts, transportation, etc. Or even if you’re looking to relocate your startup or set up a business here in Thailand, Iglu are the guys to talk to!
  • Coworkation – Inspiring people in inspiring places doing inspiring things. A coworkation is a pop-up coworking space in exotic locations such as Bali, Croatia, Costa Rica or Thailand where your workspace is not confined to an office desk. Work from stunning villas beside infinity pools overlooking the jungle, below waterfalls, lakeside, swim-up bars…or other incredible locations!

Nothing would have been possible without these guys! Thank you to Rob Walling, Justin Cooke, Joseph Magnotti, Ozzi Jarvinen, Stuart Jones, and more!

9. Provide value/tell a good story

Of course at the heart of every good conference are great talks by compelling people. We were very fortunate to get several top-notch individuals involved who all provided tremendous value by sharing their experiences, their insights, tips and tricks. And of course, as co-hosts of the event, Johnny and I both wanted to present our own perspectives as well. So I spent a significant amount of time digging deep for the best wisdom I felt I had to offer this particular audience, and crafting a presentation that I believed would best convey my most valuable ideas. Plus, I tried to go well above and beyond in packaging something that would be engaging, a little funny, and full of useful related tools and resources. This is really the key to a successful conference: stories worth sharing.

If you want to see our presentations from Nomad Summit 2016, keep reading below.

10. Try to surprise

– with bonuses, juicy insider knowledge, humor, special deals, free offers… anything useful and unexpected. Attendees got to see some behind-the-scenes insights into a $100 million dollar business, for example, they got a few laughs from strategically-placed comic relief, they got to watch a world-premier trailer for an upcoming digital nomad documentary featuring Tim Ferriss and Matt Mullenweg (creator of WordPress), and we thankfully had amazing special offers available ONLY to attendees — for great email marketing software, website brokering, coworking/co-living, online training and more.

11. Maintain your commitments to all parties involved

Whatever you promise to your partners, speakers, hired staff, volunteers, sponsors, and your customers/attendees, deliver on it to the best of your ability. As in any sustainable business, you don’t just want to concentrate on what you can get from people now, but you ideally want to build good relationships for the future. This is an ongoing commitment, but for me that means trying to give our speakers and sponsors every grain of value possible out of their participation, and making it easy for them to share and take credit for their contributions.

12. Give incentives for people to share their constructive feedback and testimonials 

Thankfully I got tons of in-person feedback from listeners who approached me after the event. But I also wanted to encourage people to leave their testimonials (that we might be able to use for future events) and their critical feedback about how we might be able to improve as well. We managed to negotiate some free coworking passes from Punspace and AngkorHub fortunately, so I got creative and decided to use them to incentivize people to share!

13. Gather social proof you can use for next time

Since we were successful in bringing on several sponsors, we were able to hire great photographers, which was one of my top priorities for this event (if you need a stellar professional videographer, I highly recommend Cadu Cassau and his amazing team, who took most of the professional shots included above, as well as produced all of our videos this year).

Invest in a professional photo/film team and you’ll have top-notch speaker videos to share afterward and photography you can use to showcase your event. Also encourage your attendees to use your event’s own special hashtag (like #nomadsummit) and be creative in your use of social media content created by conference-goers themselves, like I have in this post.

Want to Watch the 10 Expert Speaker Presentations from the 2016 annual Summit?

We will be releasing a new talk every few days to our subscribers, for for now here are the first two:

Stephanie Simon – Copywriting Hacks:

Marcus Lucas – Superheroes:

If you want to watch my presentation, click here.

Check this sweet mindmap illustration from Kat Ingalls below for a sneak peak, and subscribe below if you want to get my video presentation when it comes out, along with access to my full slides, related resources/tools, and special offers 😉

Some photos courtesy of Stefanie Oeffner, Nick Martin, Bruno Eiroz, L Lee Horton, Cadu Cassau, and Jon Wilkinson. Thanks to Ian Robinson for your great video.

Many thanks to all our fabulous speakers, our emcee Petter Miller, to our volunteers Veronica D’ Robzario, Brad Wages, Alicia Orre, and Angharad Owen, and to the many of you who attended the event!

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Get Out of Debt and In Control of Your Personal Finances with Adam Baker of Man Vs Debt

If you’re someone who’s tired of living from one paycheck to the next, want to build a solid safety net, curb impulse spending and increase your earning power, then Adam Baker at Man Vs. Debt is someone you should be listening to. He and his wife paid off about $18K in consumer debt, sold all their belongings, and were able to travel the world for over a year (with their 22-month-old daughter!). With a little hard work, they have been able to achieve some incredible things, and because he’s done it, Baker has become a huge authority in the online personal finance world who shares credible advice that will help you eliminate financial stress in your life.

I’ve known Baker since early on after he started his blog in 2009. Since then, he’s quickly amassed a loyal following, joined forces with some of the biggest forces on the social web (Leo Babauta at Zen Habits, J.D. Roth at Get Rich Slowly, and the team at WiseBread). He and I partnered together with a great team to start Untemplater, and finally got the chance to meet in person when he visited Thailand in January on his year-long location-independent world tour! I’ve been looking forward to doing a video interview with him for quite a while now, and this week we were finally able to sit down for a great conversation.

Baker just launched his first ebook guide, Unautomate Your Finances: A Simple, Passionate Approach to Money , which lays out his holistic approach to personal finance. I know from interacting with him on a weekly basis that he’s spent the last several months toiling away on this guide, he’s gotten a tremendous amount of positive feedback, and this is something that is sure to transform people’s relationship with money. Watch our video conversation below to see why you should un-automate your finances, how you can build a more conscious, simple, sustainable financial life, and get the scoop about his world travels since freeing himself from debt prison!

Click here for the full video interview.

  • 0:55 – Baker’s college experience, business background & financial history
  • 2:15 – White picket fences & opting out of the template life path
  • 4:54 – Unconventional approaches to eliminating debt
  • 6:45 – Deliberate, effective budgeting
  • 8:13 – How to plan for income fluctuations & irregular expenses when you’re a freelancer
  • 10:20 – Couchsurfing & backpacking through Australia, New Zealand & Thailand
  • 13:38 – Traveling the world with young children
  • 16:07 – More about Baker’s new ebook Unautomate Your Finances
  • 20:36 – Cultivating a conscious mindset about personal finance & money
  • 22:12 – South by Southwest Web Awards & where to find Baker

UPDATE: For more from Baker: check out his Sell Your Crap guide to learn how his family got rid of all their belongings before they went traveling around the world, and how you can sell all your stuff on eBay, Craigslist, and Amazon to make some extra cash. Also, if you want to add a guaranteed $12,000 to your online business over the next 12 months, you might want to grab a seat in his course with Corbett Barr, The Hustle Project. Corbett and Baker are both Faculty members at Digital Nomad Academy, regular recurring mentors for our students inside the Academy, so I can speak personally to the high quality of their coaching.

I’ll be honest: I’m someone who hates to sit down with spreadsheets and budget out my finances. I don’t even like to look at my bank statements every month! With student loans, a lot of random business stuff going on, and the fact that I’m a lazy excuse for a human, my finances are a damn mess, but Baker has developed a product that has fundamentally changed the way I think about money, and he and his wife Courtney are proof that you really can get conscious about how you spend, escape the debt “game” that the rest of the world is stuck in, and start to build the lifestyle you want now! Forget dreaming about retirement, if he and his family can eliminate their debt and go globetrotting, you can get control of your finances and do whatever you dream of doing too.

Here is what you get if you purchase a copy of Baker’s Unautomate Your Finances:

  • A comprehensive 83-page eBook. In “The Unautomation Theory” section, Baker relates his experience climbing out of the debt hole and the way that has transformed his family’s lives. He goes on to explain how to avoid financial burnout and unlock conscious financial awareness by un-automating. In “The Science of Unautomation” he’ll help you take a hard look at your priorities and figure out how to budget for what you really want in life. Lastly, in the “Applying Unautomation” section, he focuses on application, showing you how to actively manage your finances with a simple 2-page minimalist budgeting system and apply his “Debt Tsunami” tactic to rid yourself of debt.
  • A 27-minute video interview with Leo Babauta of ZenHabits.net. Baker interviews Leo on how he applied the principles of simplicity and minimalism to dramatically turn around his financial life.  Powerful insights from a leader in simplicity, blogging, and productivity.
  • A 29-minute audio interview with J.D. Roth of GetRichSlowly.org, one of the top personal finance blogs on the web. J.D. joins Baker on a call to discuss his own financial recovery story and what it’s like now that he’s in the “third phase of personal finance“.
  • A 2-page, custom-designed PDF version (printable) of the minimalist budgeting system discussed in the main guide.
  • A simple Excel template for those who want to take the minimalist budgeting system digital.
  • Free Extended Updates! Get on the exclusive email list and over the next 6 months, Baker will be releasing sample case studies, FAQ’s, and exclusive interviews… for free!

At just $17, I honestly thought he was nuts for giving away so much hard work, but it just goes to show how dedicated he is to providing real value and helping those who need financial guidance. This is a truly impressive product that would typically go for at least $39 if you look around at other bloggers online, and it comes with Baker’s “as long as I have a pulse” money-back guarantee. So if you need to learn how to get the best of your personal finances, start an emergency fund, successfully get out of debt, and create a realistic budget that will let you achieve your financial and life goals, then Unautomate Your Finances is definitely something you need to check out.

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An Interview with Pamela Slim of Escape From Cubicle Nation

I’ve been working on a interview series over at IWillTeachYouToBeRich.com about women and their relationship with personal finance and business, featuring several successful female entrepreneurs, consultants, and freelancers. The first one-on-one is with Pamela Slim, a great gal from Mesa, AZ. Pam left the corporate world in 1996 to start Ganas Consulting, and she writes a great blog called Escape from Cubicle Nation, about transitioning from the rat race to independence! These women each have some amazing firsthand experience and a lot of great advice; they’re an amazing source of wisdom, and it’s really eye-opening to hear their viewpoints. Here’s a short excerpt:

What challenges did you have to overcome in the process of setting up Ganas? Did you face any hardships you think most men in the consulting business might not face?

I actually had it pretty easy when I started my business since I got a nice, juicy client right off the bat (Hewlett Packard) and a six-month project that guaranteed I could pay my bills without worrying about hustling for new work. Since I was selling my brain and not a physical product, there were no big start-up costs or financing hurdles, which is sometimes where you hear stories of slightly increased challenges for women to get VC funding or bank loans.

My challenge in the early years had to do with pricing my services appropriately, since I tended to undervalue my services and felt uncomfortable asking for “too much.” I know that this is something that affects many new entrepreneurs, but in my 11+ years of self-employment experience, I would say that it affects women at a much higher ratio then men. It could be that there is a big conspiracy by the misogynistic male white corporate machine that starts to disempower us in kindergarten and stop us from all kinds of things like getting into math, finance and engineering careers. I discount nothing, as I was raised with a healthy dose of skepticism and a fondness for theories of oppression.

Another likely theory is that females are raised in many societies to be in a “helper” and “nurturer” role, and to downplay material gain. Fathers historically talk to sons more about business and finance than they do their daughters. Women are taught to compromise and broker peace, not to engage in hardball negotiations. Whatever the cause of my beliefs, I had to get over some ineffective mental blocks in order to charge what I was worth. I am always curious what other women (and men!) think about this topic, so please comment here.

You say you went through a phase of self-employment evangelism. What are some of the more effective methods you found to encourage others to go solo?

My best experience with encouragement is through my blog. I call it the Magical Mystery Tour, because ever since I began to write it, I have experienced a strange and wondrous connection with thousands of people I never would have had the chance to talk to. I never know which topic or post is going to make an impact…sometimes what I consider the most off-topic or “out there” subjects get the most heartfelt responses. Perhaps my favorite compliment ever came from a reader who told me that I represented “virtual hope.” How cool is that? I would like to stress that my goal is not to have everyone in the world quit their corporate job to start a business. Some are not ready, equipped or naturally suited to self-employment. What I do want to do is demystify the process so that more people feel comfortable exploring the option to see if it is right for them.

Continue reading at IWillTeachYouToBeRich.com: Heroines of Personal Finance and Entrepreneurship #1: Pamela Slim.

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