Gary Vaynerchuk embodies authenticity, transparency, passion, and hustle. His dedication to his community has made him a juggernaut in the social media space, so if you don’t know him already, you need to.

Garyvee, as he’s called, can teach you a lot about following your passion.

Gary’s a wine guy. He’s the 33-year-old director of Wine Library in Springfield, New Jersey, where he has successfully built up a following of over 80,000 viewers a day through blogging, Twitter, and Facebook. Wine Library TV, the company’s video blog, now has over 750 video podcasts. To quote his bio:

With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ store, rebranding the family business as Wine Library and establishing himself as a respected expert. As the store’s only wine buyer, he sampled every wine that entered the store. Customers depended on Gary for his advice and within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business.

But Gary’s career took a new turn with the advent of Wine Library TV. Gary’s key goals are twofold: “First, I want people to try different wines. How can you have a favorite if you only know a few? Second, I tell people to trust their palates. If a wine appeals to your palate, then it’s a good choice. Don’t feel pressured to like popular brands or what experts recommend. Buy what ‘brings the thunder’ for you.”

Even if you’re no wine connoisseur, Gary’s experience in social media and business has far-reaching implications in this new economy.

In internet currency, Gary Vaynerchuk has more reach than Tim Ferriss, who you should be familiar with if you’re a reader of this blog. Gary has spoken around the world and been called the “Social Media Sommelier,” and he’s successfully leveraged all this exposure into a 10-book deal with HarperCollins, national TV appearances, and much more.

At the Web 2.0 Expo, Gary put out a call to action: he says it’s time to stop doing shit you hate and embrace what you love. The web makes it possible to go out on your own and make a living doing what you care about. In his new book out this week, Crush It!: Why NOW Is the Time to Cash In On Your Passion, he’ll share his path to success and teach you how to do just that.

He was kind enough to take a few minutes to record answers for two of MY biggest questions for our growing community here:

• How can Gen-Y start applying your advice to “stop doing shit you hate” and the lessons in Crush It! to gear their career around their passion?
• How can the non-profit & social entrepreneurship world leverage social media & transparency to be successful?

Gary still runs this huge multimillion-dollar business like a mom-and-pop store. He makes time to answer virtually everyone, to interact and respond with the little guys like myself, and I’ve watched him take full ownership of his mistakes. He’s someone who knows how to provide superior customer service, and how to go above and beyond. He treats everyone like a rockstar.

He’s incredibly enthusiastic and engaging in his videos. He’ll be uniquely honest and transparent about his feelings. He’s authentic and entertaining, and all of these things have made him a success. He’s REAL and Raw. He gives a shit. He’s himself.

He’s not afraid to call people out on their B.S., he advocates radical transparency, and Doing The WORK to make a living doing what you’re passionate about.

If you want to make a living with your passion, pick up your copy of Gary’s new book Crush It!: Why NOW Is the Time to Cash In On Your Passion today.