Tag Archive for: Facebook

Gary Vaynerchuk embodies authenticity, transparency, passion, and hustle. His dedication to his community has made him a juggernaut in the social media space, so if you don’t know him already, you need to.

Garyvee, as he’s called, can teach you a lot about following your passion.

Gary’s a wine guy. He’s the 33-year-old director of Wine Library in Springfield, New Jersey, where he has successfully built up a following of over 80,000 viewers a day through blogging, Twitter, and Facebook. Wine Library TV, the company’s video blog, now has over 750 video podcasts. To quote his bio:

With a wealth of knowledge and an entrepreneurial spirit, Gary spent every weekend of his college years at his parents’ store, rebranding the family business as Wine Library and establishing himself as a respected expert. As the store’s only wine buyer, he sampled every wine that entered the store. Customers depended on Gary for his advice and within a five year time period, Wine Library grew from a $4 million dollar business to a $45 million business.

But Gary’s career took a new turn with the advent of Wine Library TV. Gary’s key goals are twofold: “First, I want people to try different wines. How can you have a favorite if you only know a few? Second, I tell people to trust their palates. If a wine appeals to your palate, then it’s a good choice. Don’t feel pressured to like popular brands or what experts recommend. Buy what ‘brings the thunder’ for you.”

Even if you’re no wine connoisseur, Gary’s experience in social media and business has far-reaching implications in this new economy.

In internet currency, Gary Vaynerchuk has more reach than Tim Ferriss, who you should be familiar with if you’re a reader of this blog. Gary has spoken around the world and been called the “Social Media Sommelier,” and he’s successfully leveraged all this exposure into a 10-book deal with HarperCollins, national TV appearances, and much more.

At the Web 2.0 Expo, Gary put out a call to action: he says it’s time to stop doing shit you hate and embrace what you love. The web makes it possible to go out on your own and make a living doing what you care about. In his new book out this week, Crush It!: Why NOW Is the Time to Cash In On Your Passion, he’ll share his path to success and teach you how to do just that.

He was kind enough to take a few minutes to record answers for two of MY biggest questions for our growing community here:

  • How can Gen-Y start applying your advice to “stop doing shit you hate” and the lessons in Crush It! to gear their career around their passion?
  • How can the non-profit & social entrepreneurship world leverage social media & transparency to be successful?

Gary still runs this huge multimillion-dollar business like a mom-and-pop store. He makes time to answer virtually everyone, to interact and respond with the little guys like myself, and I’ve watched him take full ownership of his mistakes. He’s someone who knows how to provide superior customer service, and how to go above and beyond. He treats everyone like a rockstar.

He’s incredibly enthusiastic and engaging in his videos. He’ll be uniquely honest and transparent about his feelings. He’s authentic and entertaining, and all of these things have made him a success. He’s REAL and Raw. He gives a shit. He’s himself.

He’s not afraid to call people out on their B.S., he advocates radical transparency, and Doing The WORK to make a living doing what you’re passionate about.

If you want to make a living with your passion, pick up your copy of Gary’s new book Crush It!: Why NOW Is the Time to Cash In On Your Passion today.

 

Republished from a 2006 article I wrote for Prosper Magazine:

When Prosper Magazine asked me to take the lead on its student Perspectives event, I jumped at the chance to assemble a group of local students from UC Davis and Sacramento State to share their views with the local community.

The voice of the youth only transforms society very slowly, and is only taken seriously by some. But it is the voice of things to come.

So, when I was asked to step outside of my technical role as administrator and recruiter, and speak here about what issues I believe will shape the future, I thought back to a recent incident when an acquaintance accused the my generation of being lazy and apathetic to our education and to the world around us.

In a setting of “adults” who agreed with her, it was hard to argue my case.

But let me tell you why I believe we are slowly transforming society. And let me share why you should pay attention to this series about what issues we believe will shape the future.

I admit that our reliance on texting, instant messaging, online dictionaries, calculators, SparkNotes, Napster, YouTube, MySpace, and other resources can indeed lead to some laziness, but my generation — Generation Y or Millenials, as we are called — a generation which is currently becoming increasingly educated and entering the workforce — is not apathetic! My generation is simply utilizing technology and software to find new, and oftentimes more efficient, ways to solve the traditional problems that generations past have always had to solve.

I could tell you how the new millionaires are the 20- and 30-something programmers like Tom Anderson, Max Levchin, and Kevin Rose (see the recent issue of BusinessWeek). I could tell you how the internet is providing new ways for us to connect with each other through sites like MySpace, Facebook, and their business-oriented counterpart LinkedIn. I could tell you how I think we are slowly taking the corporate control out of consumerism with co-creation sites such as CafePress and Zazzle.com. I could talk about how blogs and podcasts are providing a new grassroots information outlet, and sites like Wikipedia, Digg.com and del.icio.us are empowering the everyman to have a say in which information, and which news issues, are most important—one of my personal favorites. But I will focus on three examples that are making real differences in the world.

There are many blogs I read every day. Several that are influencing the direction of the worldwide web—Daily Kos and Talking Points Memo for news and politics, Lifehacker for productivity solutions, and PFblog and I Will Teach You To Be Rich for finance and money matters. Ramit Sethi is the aggressive Stanford grad blogger who claims to be able to teach you to be rich. I find his mission to be the most interesting—because he combines his online presence with real-life financial seminars he gives (often for free), but mostly because he targets college students! Through stories of his own entrepreneurial experience, smart financial deals, and wise saving habits, he is undoubtedly transforming the lives of his readers.

To quote one of my favorite songs by Faithless, “Inaction is a weapon of mass destruction.” While some of my classmates may tend to be physically inactive, spending their days on MySpace or playing Halo 2, inactivity does not equal inaction. I run my own weblog to get the word out about current issues I think will have an impact on our lives, and like me, there are many individuals across the globe using the internet and other technologies to promote social change. The net has supported many large ground-up social campaigns like Million Voices For Darfur, a campaign to send one million postcards to President Bush to ask Congress to support more aid to the genocide-stricken region in Sudan, started by the Save Darfur Coalition, which has spread like wildfire across the web and inspired several student-run groups like STAND (Students Taking Action Now: Darfur), the Genocide Intervention Network, and Students Against Genocide.

Also in the business of changing the way society interacts, Kiva.org is a brand new service that I recently came across. Its mission is to provide a link between American capitalists and third-world working poor, harnessing a new concept called microfinance. In the words of the organization’s president, Premal Shah, the company aims to “allow individuals to make small loans to low-income entrepreneurs in the developing world. In this way, people like you can help provide affordable working capital for the world’s poor—money to buy a sewing machine, livestock, etc.—empowering them to start a business and earn their way out of poverty.” Amounts as little as $25 can make a significant difference for someone in the developing world. It is not an investment—more of a charitable contribution, with the goal not being financial return, just the repayment of the principal. But, by putting capabilities like this in the public arena like they never have been before, organizations like Kiva and Omidyar Network could truly reshape the landscape of international business and economics.

So, while many of us doze off, text message, play video games, or visit MySpace in class, remember that our methods of consumption, news aggregation, communication, and finance are slowly making an impact on the world—one which I hope will be positive as we slowly learn to take the reigns of society. The challenges that will face us in this endeavor are to make sure that the lines of communication stay as open as possible (see: Net Neutrality) and to make sure that truly cutting-edge ideas like the ones I’ve mentioned above get the proper amount of financial support (in the form of venture capital investment, charity, and philanthropy). And remember, as you read these student blogs, that you are witnessing the transformation in the way information is communicated.