In the second part of his interview with The Leaderonomics Show, Cody McKibben dives deeper into the concept of lifestyle design and its transformative impact on both individuals and businesses.
Cody emphasizes the importance of creating a life that aligns with one’s passions, values, and goals, rather than being tethered to conventional expectations. For him, lifestyle design is about building a business that serves your ideal life — not the other way around. By defining what truly matters, eliminating distractions, and automating repetitive tasks, entrepreneurs and professionals can unlock more freedom to focus on what brings them joy and fulfillment.
At the heart of lifestyle design is the question: What do you really want out of life?
Cody urges his audience to reflect on their passions and what motivates them to get out of bed every morning. Whether it’s traveling the world, spending quality time with family, or pursuing creative projects, knowing these priorities allows individuals to structure their businesses around those desires.
Far too often, people chase money without considering whether their efforts contribute to a meaningful and enjoyable life. Cody’s approach challenges this mindset, advocating for a life designed with purpose and intention.
Drawing inspiration from Warren Buffett’s philosophy, he underscores the importance of simplicity and focus. He shares how Buffett’s practice of only investing in what he truly understands resonates with his own approach to business and life. Keeping things simple and aligned with one’s passions leads to better decision-making and greater long-term satisfaction.
When asked about advice for young professionals, Cody emphasizes the value of self-awareness and passion. He suggests a simple exercise: identify where your skills, passions, and market opportunities intersect.
For seasoned entrepreneurs and executives, Cody advises stepping back to reevaluate their priorities. While building a profitable business is important, he warns against getting lost in the grind of long hours and endless tasks.
By deconstructing their businesses and focusing only on the most effective activities, leaders can create more balance and rediscover the “why” behind their efforts. Whether it’s spending more time with loved ones, traveling, or pursuing creative ventures, Cody believes success is ultimately about living a life that brings joy and fulfillment.
